BUSINESS EXCELLENCE AND MANAGEMENT

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2248-1354 (print)

 

2668-9219 (online)

 

ISSN-L: 2248- 1354

 

 

 

 

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Published Papers - Special Issue 2, 2021

Damage and Hope while Living with COVID-19: Back to the Roots of Management to Achieve Business Excellence

Accepted papers will be published on a continuous basis (as soon as accepted) and listed together on this special issue page of the journal.

Final publication date of the Special Issue: October 2021

 

1. FIRST STRUGGLES OF THE EMERGING DISTANCE LEARNING NECESITY IN ROMANIAN EDUCATIONAL SYSTEM IN THE CONTEXT OF COVID-19

 

RECEIVED: 27.05.2021

REVISED: 29.06.2021

FIRST ONLINE: 02.07.2021

Irina-Miruna RADU

Bucharest University of Economic Studies

Romania

DOI: https://doi.org/10.24818/beman/2021.S.I.2-01

Context: The social context of COVID-19 forced everyone to social distancing. This had an impact on the way people way of living. The education system is no exception. The main “actors” were put in a challenging situation. They were faced with implementing distance learning in an environment that has not been fully prepared for this. Objectives: This paper proposes to investigate the primary education’s “actors” (inspectors, teachers, parents) opinions regarding the Romanian educational system and identify the struggles they faced in the beginning of Covid-19 context. Method: This article uses an analysis of the comments on subjects regarding the transition from the classroom to home, published on platforms related to education to portrait better the context and struggles of implementing online learning in a system not fully prepared. Results: As a result, the paper highlights the struggles of implementing distance learning for primary schools at this moment. Conclusion: This paper highlights the challenges that must be overcome to have an educational system that can support distance learning for young children.

 

2. VOLUNTEER’S ENGAGEMENT: FACTORS AND METHODS TO INCREASE VOLUNTEER’S PERFORMANCE AND PRODUCTIVITY IN NGOs DURING COVID-19 PANDEMIC (SCOUT ORGANIZATIONS AS A MODEL)

 

RECEIVED: 29.05.2021

REVISED: 29.06.2021

FIRST ONLINE: 02.07.2021

 

Ela ABDULKADIR

Istanbul Sabahattin Zaim University

Turkey

Nicoleta ISAC

Istanbul Sabahattin Zaim University

Turkey

Cosmin DOBRIN

Bucharest University of Economic Studies

Romania

DOI: https://doi.org/10.24818/beman/2021.S.I.2-02

Since the scout movement plays an important role in communities and contributes to the development of young people in many ways, it was necessary to preserve a productive team to keep the scout organization to the right way. Due to the lack of research that carried out in this field, this paper studies the best ways to increase the performance of volunteers in NGOs especially scout organizations during COVID-19. The descriptive research used a cross-sectional design, and the data was collected using quantitative and qualitative research methods. There were conducted 7 online meetings with seven top managers in different scout organizations and analyzed 154 questionnaire responses from volunteers. The results approved the research hypothesis of the positive relationship between McClelland's Human Motivation Theory which is the need for achievement, affiliation, and power, and its impact on the high performance of volunteers during the COVID-19 pandemic. Besides, training, development, enhancing skills and communication are the best ways to motivate volunteers in the team as concluded.

 

3. EMPIRICAL STUDY ON ALTERNATIVES FOR SAVING AND INVESTING IN THE POST-PANDEMIC PERIOD. CASE STUDY: ROMANIA

 

RECEIVED: 06.07.2021

REVISED: 29.07.2021

FIRST ONLINE: 06.08.2021

 

Alexandru-Mihai BUGHEANU

Bucharest University of Economic Studies

Romania

Ruxandra DINULESCU

Bucharest University of Economic Studies

Romania

Florin PUCHEANU

Bucharest University of Economic Studies

Romania

DOI: https://doi.org/10.24818/beman/2021.S.I.2-03

This paper develops investigations in the field of saving and investing techniques related to the impact of the COVID-19 pandemic on the Romanian trading market. The study focuses particularly on the alternatives for accumulation of money capital which can lead to a positive long-term return.The research aims to investigate the available current services and opportunities in the Romanian investment market and their returns after the pandemic. Towards this objective, the study presents the past returns for several products and the users’ potential risks. Furthermore, an investigation is conducted based on the latest statistics whereas different variants of portfolios are presented. Unlike most of the previous studies, this analysis has a double approach: evaluating viable alternatives depending on several characteristics and simultaneously developing a long-term potential strategy that could be used to ensure the financial future of an individual in the period of the outbreak of the COVID-19 pandemic. This contribution provides an initial analysis of the saving and investing market of Romania before and after the pandemic.

 

4. ONLINE AND PHYSICAL STORES: DETERMINANT FACTORS INFLUENCING THE PURCHASING DECISION AND CUSTOMER’S SATISFACTION

 

RECEIVED: 02.08.2021

REVISED: 05.08.2021

FIRST ONLINE: 06.08.2021

 

Alina CARAMAN

Bucharest University of Economic Studies

Romania

Maria RACOVIȚA

Bucharest University of Economic Studies

Romania

Ana Alexandra GORA

Bucharest University of Economic Studies

Romania

DOI: https://doi.org/10.24818/beman/2021.S.I.2-04

Over the last 20 years, there have been significant changes in the retail sector, which have been mainly influenced by technological advances, that have radically transformed the customer experience. This research contributes to the enrichment of the existing literature by examining new purchasing trends concerning the transition to the online environment caused by the COVID-19 pandemic. For an in-depth understanding of the topic, five determinants of the purchasing decision were identified: informativeness, social presence, sensory marketing, product type and brand trust. This study researched, using multi-line analysis, how these factors influence the customer degree of satisfaction regarding online and physical stores. The main results show that customer satisfaction is differently influenced by these factors, depending on the type of store, namely online or physical. These findings demonstrate that companies should adopt different business strategies, focusing on sensory marketing in physical stores and brand trust, together with informativeness in the online ones.

 

5. CUSTOMER SATISFACTION WITH ONLINE FOOD AND GROCERY SHOPPING SERVICE DURING COVID-19 IN LEBANON

 

RECEIVED: 19.07.2021

REVISED: 11.09.2021

FIRST ONLINE: 27.09.2021

 

Layal HAMADE

Bucharest University of Economic Studies

Romania

 

DOI: https://doi.org/10.24818/beman/2021.S.I.2-05

Covid-19 pandemic has changed companies’ strategies to reach their customers. To combat economic downturns due to quarantines and worldwide country closures, stores had to establish a new method to satisfy their customer needs such as adopting online food and grocery ordering and delivery systems. The aim of this research is to give an overview over food and grocery online shopping in different countries through secondary data collection and to analyse Lebanese customers’ food and grocery online shopping behaviour before and during Covid-19 pandemic through primary data collection. To assess the Lebanese market and the rate of satisfaction with food and grocery online ordering and delivery, an online survey was distributed to 300 participants using random sampling technique. Results showed that Lebanese customers have increased their food and grocery online ordering through WhatsApp during Covid-19 pandemic and customers are satisfied with the overall service quality of delivered food, grocery, and with delivery time.

 

6. QUALITY OF HIGHER EDUCATION ONLINE TRAINING, STUDENT SATISFACTION AND LOYALTY IN THE CONTEXT OF THE COVID-19 PANDEMIC. A VIETNAMESE PERSPECTIVE

 

RECEIVED: 23.08.2021

REVISED: 21.09.2021

FIRST ONLINE: 27.09.2021

 

Thi Hoai Trinh NGUYEN

Bucharest University of Economic Studies

Romania

DOI: https://doi.org/10.24818/beman/2021.S.I.2-06

The study aims to test the online training quality scale and examine the relationship between training quality, satisfaction, and loyalty of online students. The results of CFA analysis on a survey sample of 300 online students of public and non-public universities in Hanoi city. The online training quality scale includes five components: (1) quality of information systems (2) quality of faculty, (3) effectiveness of online learning, (4) student satisfaction, and (5) student loyalty. Furthermore, the results of SEM analysis show that the quality of the information system, the quality of the lecturers, and the effectiveness of online learning all have an indirect relationship to loyalty, and directly for satisfaction, and anthropological factors are time and place of residence affect learners’ satisfaction.

 

7. THE IMPACT OF ONLINE MARKETING IN THE PROMOTION OF UNIVERSITIES IN THE CONTEXT OF THE COVID-19 HEALTH CRISIS

 

RECEIVED: 29.09.2021

REVISED: 05.10.2021

FIRST ONLINE: 08.10.2021

 

 

Ruxandra-Irina POPESCU

Bucharest University of Economic Studies

Romania

Ovidiu-Iulian BUNEA

Bucharest University of Economic Studies

Romania

Georgiana-Alexandra MEDINȚU

Bucharest University of Economic Studies

Romania

Elena-Cătălina MAZILU

Bucharest University of Economic Studies

Romania

DOI: https://doi.org/10.24818/beman/2021.S.I.2-07

Nowadays, social networks have become a habit for most people, the latter allocating time to check the received messages, view the published pictures and descriptions, but also the videos. Marketing has also taken this phenomenon into account. This research paper was conducted in order to identify the impact that online marketing has had on the promotion of three prestigious universities in Bucharest (Bucharest University of Economic Studies, National University of Political and Administrative Studies and the University of Bucharest) in the context of the COVID-19 pandemic. The main results highlighted the fact that during COVID-19 pandemic students use social networks frequently to find out information about the educational offers provided by universities, but also to be able to be permanently connected to the activities carried out within them.

 

 

 

 

 

 

 

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