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Volume 9, Issue 2,
June 2019
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1.
CAUSE-RELATED MARKETING UNDER THE LENS OF FUNDRAISING METHODS
Andreea-Angela ȘEULEAN
(VONȚEA)
Bucharest University of Economic Studies, Bucharest
Romania
DOI:https://doi.org/10.24818/beman/2019.9.2-01 |
The nonprofit sector and the organizations
that define it are characterized by a particular approach. In this regard, NGOs’
overall activity is strongly influenced by their ability of financing it through
a generous palette of fundraising methods. The current paper is centered on one
of the most used ones, namely the one of cause-related marketing. In this
regard, it could be assumed that it acts as a connecting element between the
represented social cause and the financial support that could be obtained
through financial means from a corporate entity that decides to integrate its
own brand image. Moreover, given the fact that it is transaction-based, the
fundraising method under discussion requires the presence of a third-party,
namely the one of the consumer that decides to support the social cause
represented by the nonprofit organization that involves itself in such a
mutually beneficial program...
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2.
CONTEMPORARY DATA SCIENCE FOR FINANCE STUDENTS. ESSENTIAL FEATURES OF COMMONLY
USED STATISTICAL SOFTWARE - A COMPARATIVE STUDY
Mădălina Viorica ION
(MANU)
Bucharest University of Economic Studies
Romania
Ilie VASILE
Bucharest University of Economic Studies
Romania
DOI:https://doi.org/10.24818/beman/2019.9.2-02 |
This paper inventories some of the essential
traits of the software preferred by researchers, students and
professors, such as R or RStudio, or Matlab and also their possible
utilizations. In order to fill the gap in the Romanian literature and
help finance students in choosing proper tools according to the research
purpose, this comparative study aims at bringing a fresh, useful
perspective in the relevant literature. In Romania, the use of R was the
focus of several international conferences on official statistics held
in Bucharest, and others having business excellence, innovation and
sustainability as purpose. In this time, at global scale, R and Python
programming languages are considered the lingua franca of data science,
as common statistical software used both in corporations and academia.
In this paper, I analyze basic features of such software, with the
purpose of application in finance...
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3.
A LEAN MANAGEMENT APPROACH FOR THE ROMANIAN TEXTILE AND CLOTHING INDUSTRY
Adriana DIMA
The Bucharest University of
Economic Studies, Bucharest
Romania
Ruxandra DINULESCU
The Bucharest University of
Economic Studies, Bucharest
Romania
DOI:https://doi.org/10.24818/beman/2019.9.2-03 |
Lean
management represents a systematic approach used for identifying and
eliminating waste and non-value added activities from different
industries, including the textile industry. Even if the lean
manufacturing concept has shown important results in continuous process
industry, the textile industry represents a good area for implementing
this methodology targeting as a main objective the action of eliminating
waste, thus reducing costs and therefore, increasing productivity. Being
a customer oriented process, the system has the ability to eliminate a
significant part of waste from the Romanian textile industry. As a
result, this is an incipient study aimed to present the benefits of
implementing Lean Management in the Romanian textile industry, through
its improvement tools, as well as presenting a theoretical economic
impact for a textile company. Also, taking into consideration that Lean
Management is not yet applied in the Romanian textile field, the study
will present a part of the areas which would need the Lean
implementation, as well as further actions to be taken in order to
improve productivity in textile industry...
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