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Published Papers - Special Issue 4, 2024
New Frontiers in Service Management: Disruptions and Opportunities
Accepted papers will be published on a continuous basis
(as soon as accepted) and listed together on this special issue page of the
journal.
Final publication date of the Special Issue 4: October 2024
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1. UNDERGRADUATES’ CHATGPT DEPENDENCE AS AN EFFECTIVE TOOL FOR LEARNING IN SOUTH AFRICA
RECEIVED:
27.12.2023
REVISED:
17.01.2024
FIRST ONLINE:
29.02.2024
Nobuhle Elizabeth NDABA
Mangosuthu University of Technology, Durban
South Africa
Sandiso NGCOBO
Mangosuthu University of Technology, Durban
South Africa
DOI:
https://doi.org/10.24818/beman/2024.S.I.4-01
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Chat Generative Pre-Trained Transformer (ChatGPT) has since late 2022 taken the world by storm because of its ability to facilitate many academic and professional activities. There is however a gap in research on the use frequency and dependence on this tool as an effective means of learning by students from linguistically and socio-economically challenged backgrounds in developing countries, such as South Africa. The quantitative study results presented in this article involved 50 first-year students who completed an online structured questionnaire using the ChatGPT tool via mobile devices. The findings revealed that many of the respondents were familiar with the tool which they used in all their modules. The respondents expressed trust in the tool that they often used. The overall evaluation of the ChatGPT tool showed that, with some control, Artificial Intelligent technologies have a significant potential to be used as a learning agent to increase business communication and academic literacy skills among students from a disadvantaged backgrounds.
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2. THE POWER OF SOCIAL NETWORKS - HOW DOES DIGITAL COMMUNICATION SHAPE THE REPUTATION OR NOTORIETY OF BUSINESSES?
RECEIVED:
11.01.2024
REVISED:
17.01.2024
FIRST ONLINE:
29.02.2024
Nadira BESSOUH
Higher School of Management, Tlemcen
Algeria
Ali IZNASNI
Higher School of Management, Tlemcen
Algeria
Soulef HADDADA
Higher School of Management, Tlemcen
Algeria
DOI:
https://doi.org/10.24818/beman/2024.S.I.4-02
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The present study aims to analyze the effects of digital communication on brand notoriety using a methodology that combines a descriptive approach and an analytical approach in order to better understand the relationship between digital communication and brand reputation. It also attempts to highlight the essential role of digital communication in the segmentation, targeting, and differentiation of brands. The analysis carried out in this study also suggests that digitalization is crucial for the sustainability of Algerian companies, particularly in times of crises like the Covid-19 pandemic. Indeed, this research aims to contribute to a better understanding of the challenges of digital communication for the notoriety and resilience of companies.
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3. THE LINK BETWEEN E-GOVERNMENT AND RESEARCH AND DEVELOPMENT IN THE FIELD OF ICT
RECEIVED:
03.05.2024
REVISED:
10.05.2024
FIRST ONLINE:
14.05.2024
Mădălina MAZĂRE
Bucharest University of Economic Studies, Bucharest
Romania
Cezar-Petre SIMION
Bucharest University of Economic Studies, Bucharest
Romania
Cătălin VERDEȘ
Bucharest University of Economic Studies, Bucharest
Romania
Alexandra MIRONESCU
Bucharest University of Economic Studies, Bucharest
Romania
Samar KAIS
Bucharest University of Economic Studies, Bucharest
Romania
Marian Adrian BURCEA
Bucharest University of Economic Studies, Bucharest
Romania
DOI:
https://doi.org/10.24818/beman/2024.S.I.4-03
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The research presented in this article had as objectives carrying out a review of the specialized literature in the field of E-government and the research and development in the field of ICT. To highlight the relationship between E-government and the ICT upsurge opportunities offered by frequent technological breakthroughs, correlation analyzes were carried out using the secondary data made available by the Eurostat databases. Three research hypotheses were formulated and the second research hypothesis, the one regarding the readiness of public sector to upgrade to Digital Transformation (DX) in terms of monetization of digital assets, a weak positive or strongly negative relationship between e-governance activities and companies’ IT research and development expenditures is validated in the case of most European countries. At the opposite pole it was revealed that there are also countries where investments in the development of IT infrastructure led to the upsurge of e-government infrastructure, as a starting point in promoting the increase in expenses with acquiring new IT terminals and services upgrading, as a leading example for countries with lower expenditures on ICT sector development. The other two research hypotheses regarding leveraging the strategic advantages of digitization in terms of state of knowledge and research staff, have been revealed that most European countries, including Romania, have a strongly negative relationship to present e-government services development, requiring future analysis of upstream and downstream use of advanced ICT techniques implemented in e-government development feedback based on reliable data.
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