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Volume 13, Issue 4, December 2023
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1. LACK OF EXCHANGE VALUE IN AFRICAN LANGUAGES FOR THE MARKETING OF TECHNICAL COLLEGES IN SOUTH AFRICA
Ntokozo Gregory ZULU
Mangosuthu University of Technology, Durban
South Africa
Sandiso NGCOBO
Mangosuthu University of Technology, Durban
South Africa
DOI: https://doi.org/10.24818/beman/2023.13.4-01
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Technical, vocational, education and training (TVET) colleges in South Africa struggle to attract and retain adequate prospective students in a competitive environment of the post-schooling sector where they are often the last option. The purpose of this study was to investigate students’ perceptions on the role of language as a communication tool to market TVET colleges brand that seeks to promote entrepreneurial skills that could serve address socio-economic issues in the country. A questionnaire was used to survey 40 purposefully selected first-year students from two colleges. It was found that 96% of participants preferred to maintain the status quo in which English should be used as a language of marketing because of its perceived exchange value compared to African languages. There is a need for educational leaders to operate as change agents by bringing an awareness through practice on the value of African languages in society and the economy.
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2. ANLYSIS OF GREEN ACCOUNTING COST AND ITS EFFECT ON SUSTAINABLE PERFORMANCE: AN APPLIED STUDY
Hawraa Abed Alameer AHMED
AL-Furat Al-Awsat Technical University - Technical Institute of Karbala
Iraq
DOI: https://doi.org/10.24818/beman/2023.13.4-02
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Green accounting important means used in the production of information that covers social and environmental dimensions of sustainable performance. The purpose of this research is to analyze the relationship and effect between measuring green accounting cost and sustainable performance, Baghdad Soft Drinks Company was selected as a sample because of the nature of the services it provides, which have a clear impact on the environment. Thus, the data collected from annual financial statements, reports for the year 2022. Data was analyzed using SPSS, the results showed strong, positive significant correlation and effect between independent variable with the dependent variable therefore, research recommends: should disclose the social and environmental costs and the indicators of triple bottom line model separately in the reports and financial statements.
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3. AN ASSESSMENT OF THE EFFECT OF STRATEGIC PROCUREMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE WITHIN THE PUBLIC SECTOR: CASE OF STATE ENTITY IN ZIMBABWE
Kudzanai CHINOGWЕNYA
Univеrsity of Zimbabwе, Harare
Zimbabwe
Reward UTETE
University of Zululand, Richards Bay
South Africa
DOI:
https://doi.org/10.24818/beman/2023.13.4-03
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Although the concept of
procurement management has recently garnered attention of researchers, the
relationship between strategic procurement practices and organisational
performance is still unknown. Thus, study sought to assess the effect of
strategic procurement practices on organisational performance within the
public sector. However, the study specifically focused on a leading state
entity in Zimbabwe. The study adopted a correlational research design and
quantitative research approach. The data was collected from a sample of 53
respondents who comprised of head of procurement from state entity
subsidiaries situated in different regions of Zimbabwe. The key findings of
the study indicated that strategic procurement practices have significant
and positive impact on organisational performance at a leading state entity
in Zimbabwe. The government should ensure that there is smooth and timeously
disbursement of funds to suppliers as this has been identified to be the
root cause of strained relationships.
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4. SHIFTS IN CONSUMER BEHAVIOURAL TRENDS DURING AND POST THE COVID-19 PANDEMIC: AN ANALYSIS USING THE THEORY OF REASONED ACTION
Faith TINONETSANA
Durban University of Technology
South Africa
Steve Kayambazinthu MSOSA
Mangosuthu University of Technology, Durban
South Africa
DOI:
https://doi.org/10.24818/beman/2023.13.4-04
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The COVID-19 epidemic
has affected how consumers work, travel, communicate, and shop, among other
things. This study examined significant shifts in consumer behaviour that
were induced by the COVID-19 pandemic and assess whether these shifts
persist in the post-Covid era or if consumers reverted to their previous
behaviour. The study focused on consumer behaviour in the fast-moving
consumer goods sector. The study used a qualitative approach. This study
utilised purposive sampling to select 15 participants during the peak of the
COVID-19 pandemic and an additional 12 participants after the pandemic.
During the peak of COVID-19, online interviews were conducted, while
face-to-face interviews took place in the post-pandemic phase. This
methodological approach enabled a thorough investigation of consumer
behavioural shifts during and after the pandemic. The findings reveal that
in response to the COVID-19 pandemic, there was a substantial surge in
online shopping, driven by health concerns and convenience, but post-COVID,
participants reverted to their pre-pandemic shopping habits, emphasising a
return to physical stores. Further, in the post-Covid era, consumer
behaviour shifted towards greater loyalty and stability, with many
individuals reducing the frequency of changing stores or brands compared to
the pandemic's peak. The study also reveals a significant shift in consumer
behaviour towards value-based buying during and after the COVID-19 pandemic,
reflecting a change in consumer attitudes influenced by economic factors and
pandemic experiences. The findings reflect changes in consumer attitudes and
intentions, demonstrating the applicability of TRA to these shifts.
Additionally, the findings highlight the alignment between consumers'
attitudes and behaviour, indicating that TRA principles were evident in
their shopping decisions. Retailers should adopt a robust omnichannel
strategy that integrates both physical and online shopping experiences.
Recognising that consumers value the convenience of online shopping but also
seek the in-store experience, businesses should provide seamless options for
customers to switch between channels. Retailers should adopt an omnichannel
approach, seamlessly blending online and in-store shopping experiences.
Marketers should focus on affordability, promotions, and trust-building to
align with consumers' value-based buying preferences. Future research could
investigate deeper into the long-term sustainability of the observed shifts
in consumer behaviour towards physical stores, loyalty, stability, and
value-based buying. Assess whether these changes persist or evolve over an
extended period beyond the immediate post-pandemic era.
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5. CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION
Saurav KUMAR
K.B. Womens College, Hazaribag, Jharkhand
India
DOI:
https://doi.org/10.24818/beman/2023.13.4-05
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Branding and consumer
buying behaviour are positively correlated (Muhammad & Iqbal, 2014).
Emotional loyalty is considered as optimistically influencing emotional
brands towards customers (Jawahar & Maheswari, 2009). The value premium
generation of the brand and effusion do get effected by the association of
parent brand and brand extension. Concluded value trade off experienced from
the parent brand is discovered to be effectively connected effusion towards
brand extension. Mustafa & Akdogan (2015) admit that customer innovation
exists in all segments of market. The article investigates buyers’
excitement and experience relationship sometimes called as customer
innovativeness is drawn as an association of value premium generation by the
parent brand and effusion towards brand extension.
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6. EMPOWERING WOMEN: SMALL-SCALE FISH BUSINESS IN MWANZA, TANZANIA
Advera M. Gibe ROCHE
Sokoine University of Agriculture, Morogoro
Tanzania
John Nshimba JECKONIAH
Sokoine University of Agriculture, Morogoro
Tanzania
Fatihiya Ally MASSAWE
Institute of Judicial Administration, Lushoto
Tanzania
DOI:
https://doi.org/10.24818/beman/2023.13.4-06
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This study
investigates the impact of small-scale fish business (SSFB) on women's
empowerment in Mwanza Region, Tanzania, utilizing a cross-sectional research
design. Ilemela and Nyamagana Districts were purposively selected;
encompassing wards and fish markets, with 309 respondents sampled using the
proportion allocation formula. Data analysis employed the Women’s
Empowerment Index (WEI) and Ordinal regression. Five empowerment indicators
were considered: participation in household decision-making, control over
permanent assets, women’s economic contribution to the household, freedom of
movement, and political autonomy. Results indicated a medium level of
empowerment among women in small-scale fish business. Notably, higher
empowerment levels were observed in participation in household
decision-making and freedom of movement, with medium levels in political
autonomy and lower levels in asset control. Ordinal regression revealed that
type of marriage, contribution to family income, and access to resources
significantly predicted women’s empowerment (p < 0.05). The study concludes
that SSFB contributes to moderate empowerment in controlling permanent
assets, contributing to household income, and political autonomy. Elevated
levels of empowerment are observed in women's participation in household
decision-making and freedom of movement. The findings underscore the need
for policies challenging gender norms to address gender inequalities
comprehensively and promote sustainable women's empowerment across all
indicators in the study area.
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7. THE IMPACT OF THE ORGANIZATIONAL CLIMATE ON EMPLOYEE LOYALTY. CASE STUDY: SONELGAZ AIN DEFLA DISTRIBUTION MANAGEMENT
Assia BRAHIMI
Higher School of Management, Tlemcen
Algeria
Djamila KADRI
University Abou Bekr Belkaid, Tlemcen
Algeria
Miassa FEKIR
Higher School of Management, Tlemcen
Algeria
DOI:
https://doi.org/10.24818/beman/2023.13.4-07
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This study aimed to identify the impact of organizational climate with these six dimensions namely organizational structure, communication, leadership style, decision-making, motivation and technology on employee loyalty (emotional loyalty, moral loyalty and continuing loyalty) to the management of SONELGAZ distribution in Ain Defla. In this study, we used the method of descriptive analysis through a form randomly distributed to 200 employees, from which we recovered 150 questionnaires, which means that the sample study consisted of 150 workers. We also used the SPSS V28 statistical processing method to collect the data and analyze the results. The results showed a statistically significant effect of organizational climate on employee loyalty at the level of SONELGAZ distribution management in Ain Defla.
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