Announced Papers - Special Issue 4, 2024

New Frontiers in Service Management: Disruptions and Opportunities

Planned papers will be announced on this page (title/abstract/authors) as soon as authors send proposals to the Editorial Team.

1. UNDERGRADUATES’ CHATGPT DEPENDENCE AS AN EFFECTIVE TOOL FOR LEARNING IN SOUTH AFRICA

PUBLISHED

Nobuhle Elizabeth NDABA

Mangosuthu University of Technology, Durban

South Africa

Sandiso NGCOBO

Mangosuthu University of Technology, Durban

South Africa

Chat Generative Pre-Trained Transformer (ChatGPT) has since late 2022 taken the world by storm because of its ability to facilitate many academic and professional activities. There is however a gap in research on the use frequency and dependence on this tool as an effective means of learning by students from linguistically and socio-economically challenged backgrounds in developing countries, such as South Africa. The quantitative study results presented in this article involved 50 first-year students who completed an online structured questionnaire using the ChatGPT tool via mobile devices. The findings revealed that many of the respondents were familiar with the tool which they used in all their modules. The respondents expressed trust in the tool that they often used. The overall evaluation of the ChatGPT tool showed that, with some control, Artificial Intelligent technologies have a significant potential to be used as a learning agent to increase business communication and academic literacy skills among students from a disadvantaged backgrounds.

2. THE POWER OF SOCIAL NETWORKS - HOW DOES DIGITAL COMMUNICATION SHAPE THE REPUTATION OR NOTORIETY OF BUSINESSES?

PUBLISHED

Nadira BESSOUH

Higher School of Management, Tlemcen

Algeria

Ali IZNASNI

Higher School of Management, Tlemcen

Algeria

Soulef HADDADA

Higher School of Management, Tlemcen

Algeria

The present study aims to analyze the effects of digital communication on brand notoriety using a methodology that combines a descriptive approach and an analytical approach in order to better understand the relationship between digital communication and brand reputation. It also attempts to highlight the essential role of digital communication in the segmentation, targeting, and differentiation of brands. The analysis carried out in this study also suggests that digitalization is crucial for the sustainability of Algerian companies, particularly in times of crises like the Covid-19 pandemic. Indeed, this research aims to contribute to a better understanding of the challenges of digital communication for the notoriety and resilience of companies.