Volume 6, Issue 1, March 2016 

 

1. THE MANAGER AND MANAGERIAL TOOLS: COMPANY BYLAW AND ORGANISATIONAL CHART

Ion VERBONCU

Luise ZEININGER
The Bucharest University of Economic Studies, Bucharest
Romania
 

When major changes occur within structural or procedural organisational' structure it's not very simple to update company bylaw, organisation chart, job description, process-map when considering how heavy the informational content of these documents is. Despite their importance managers tend to overlook all of them, to just formally elaborate both the company bylaw and job descriptions and then forget about updating them regularly. In our opinion there is are very few Romanian organisations that consider the documents mentioned before as managerial tools even their role in applying management processes and management functions (coordination, training, evaluation-control) is obvious. This paper comes to fill the void existing in the literature regarding the role and content of such organisational' documents and offer to managers oriented toward excellence efficient and useful instruments in line with the classical techniques, methods and managerial systems. When getting from working empirically to working scientifically, form being amateurs to being professionals one should reconsider the use of company bylaws, job description, and organisation chart as managerial tools not bureaucratic means. ...

2. ENERGY EFFICIENCY IN THE FOOD RETAIL

 

Radojko LUKIC
University of Belgrade, Belgradea
Serbia
 

In this paper the emphasis is put on the specifics of energy efficiency impact on the profitability of the service sector, with special insight into food retail. The theoretical and methodological presentations are illustrated by applying the comparative approach, on the original empirical data of food retailers. Because of the importance of energy costs in the retail food, it is important to take appropriate measures to ensure their reduction as a very important factor in increasing profits. These measures may be of a different nature. Thus, for example, sustainable ways to save energy costs in the retail food are: efficient lighting, cooling, heating, energy management and initiative for increasing the renewable energy sources use. This certainly includes the use of new energy efficient technologies and construction of energy efficient office buildings and stores in food retail sector (with continual improvement of existing ones). ...

3. ESTIMATING THE BUSINESS CYCLE SYNCHRONIZATION BETWEEN ROMANIA AND THE EURO AREA

Dan IVĂNESCU

Laura IVĂNESCU
The Bucharest University of Economic Studies, Bucharest
Romania

 

The conditions of the well-functioning of a monetary union were defined by the optimum currency area theory. From this perspective, the business cycles synchronization outlined itself as a meta-condition for the benefits of sharing a common currency to surpass its costs. The synchronization between the economies of the countries that have recently joined the EU and the one of the Euro area has proved itself of maximum importance given, on the one hand, these countries’ objective to adopt the common European currency, but also the obvious crystallization, in the present EU crisis, of the strong economies within the EMU, the evolution of which could dictate the economic perspective of the other economies (outside EMU) linked to them. Thus, our analysis focuses on the estimation of the business cycle synchronization between Romania, as a new member state, and the euro area as a whole, but also between Romania and each member taken individually. For the estimation, we have used both parametric and non-parametric correlation methods. For comparison reasons, the analysis vis-à-vis the Euro area as a whole was also expanded to the other new member states that haven’t adopted the euro yet. ...

4. CUSTOMER PERCEIVED VALUE – AN ESSENTIAL ELEMENT IN SALES MANAGEMENT

Vasile DEAC

Cosmin DOBRIN

Adriana GÎRNEAŢĂ

The Bucharest University of Economic Studies, Bucharest
Romania

 

Practical understanding by the producer of the way purchasers choose between various products that might satisfy a certain need constitutes a very complex and challenging problem. The concept of „customer perceived value” and the ratio between the product price and the perceived value come to clarify this issue and, moreover, these represent two great fundaments that underlie all economic transactions. If production and selling costs mark the price lower limit, customer perceived value marks its maximum limit. The objective of this paper is to highlight the essential elements underlying the customers’ perceived value, aspects regarding its communication and the correlation that should exist between it and the product price. ...

5. CUSTOMER BEHAVIOR TOWARDS TIN PACKAGED CHOCOLATES IN JAMSHEDPUR, INDIA

Roushan KUMAR

Suraj Kushe SHEKHAR
VIT University, Vellore, Tamilnadu
India
 

IIn the modern era of globalization, it has become a challenge to keep the customer as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. This article is focusing on sustainable marketing. The aim of this article is to study and analyze consumer’s behavior towards tin packaged chocolates and non-tin packaged chocolates, to know the awareness of consumers regarding eco-friendliness and hygiene of tin packaging, to find consumer’s willingness to pay premium for tin packaged chocolates, to find how consumers can be motivated towards use of tin packaging, to suggest promotional strategy to increase the sales of tin packaged chocolates and other tin packaged products for tin manufacturing companies and to suggest viable recommendations to be implemented in the area. The study focuses on consumer behavior towards tin packaged chocolates and non tin packaged chocolates in Jamshedpur, Jharkhand, India. ...

6. DETERMINANTS OF ACADEMIC HUMAN RESOURCES IN R.A. EGYPT

Asser KHAMIS
The Bucharest University of Economic Studies, Bucharest
Romania
 

Human resource is the most important resource of universities. Their success depends on its members, its goals, and the opportunities and the quality of human resources are decisive for the results of the education system. Human resource management can have an important contribution to the rethinking of any organization, primarily due to the increase in benefits, efficiency and risk reduction. It assists each level of governance, orienting and developing action plans that will enable effective use of human resources. ...