Volume 4, Issue 1, March 2014 

 

1. QUALITY AND CUSTOMER SATISFACTION: RELATIONSHIPS AND DYNAMICS. A CASE STUDY

Cecilia SILVESTRI

University of Tuscia, Viterbo
Italy
 

Customer satisfaction is central to strategic management oriented to quality. The quality of products/services generates, in fact, the customer satisfaction. The aim of the research is to demonstrate the existence of a linear dependence between quality and customer satisfaction. The survey tool is the questionnaire and the analysis of the data was used: (1) factor analysis (with the aim of reducing the numerosity of variables without losing their significance), (2) multiple linear regression analysis (with the aim to analyze the relationships between quality and satisfaction), (3) analysis of the residue (with the aim to validate the results). Analysis of the data has proved the existence of a dependency link between quality and customer satisfaction. Quality-oriented firm generates, therefore, greater customer satisfaction. The paper demonstrate the existence of a construct that combines quality and customer satisfaction, widely debated in the scientific community, in relation to the specificity of services. ...

2. INCREASING SALAJ COUNTY TOURISM DEVELOPMENT THROUGH THE IMPLEMENTATION OF STRATEGIES BASED ON THE ECOTOURISM PRODUCTS

Florea PÎRVU
Alina GHEORGHE
The Bucharest University of Economic Studies, Bucharest
Romania

This paper presents a short analysis of international and national touristic area, mainly in Salaj County in Romania. The research was considered a prospective 2014 to existing accommodation capacity in the region, and at the same time, the index of its use. The result of the research shows an unfavorable situation in this county, and in support of applying the methods of improvement of tourist services, we put emphasis on the implementation of strategies based on the ecotourism products.  ...

3. PERFORMANCE MANAGEMENT – A VIABLE OPTION IN THE CURRENT CONTEXT OF POST-CRISIS ECONOMY IN ROMANIA

Cristina VLĂSCEANU
The Bucharest University of Economic Studies, Bucharest
Romania
 

The paper wishes to highlight the post-crisis economy consequences and solution and to bring forwards the importance and role of performance management in this current context. After a careful analysis of the specialty literature and of the main and most important views, concerns and opinions regarding these concepts of post-crisis economy, economic policies, and performance management, the conclusion that performance management should be seen as a viable option for dealing with the effects of the global economic crisis, was formulated. The results of the work mainly underline the attention, which needs to be paid to the managerial and organizational performance of companies, since they are the creators of economic growth and development, worldwide. ...

4. THE IMPORTANCE OF NEGOTIATION IN BUSINESS MANAGEMENT

Vasile DEAC
Mihai VRÎNCUŢ
Oana PĂUN
The Bucharest University of Economic Studies, Bucharest
Romania
 

The current crisis has revealed that in the “war” between suppliers and customers the power balance has finally swung towards the latter, and since companies act as both suppliers and customers to other entities apparently complicates their situation. A high performance implies minimizing the cost of “inputs” and maximizing revenues from “outputs”, which in turn requires an effective negotiation from the company both as client and supplier. While negotiation skills can give them a strategic advantage, those skills alone are not enough, proper preparation of the negotiation having greater importance in achieving strategic advantage in negotiation. This aspect will be highlighted as a priority in this article. ...

5. VIRTUAL TEAMS – AN OPPORTUNITY IN THE CONTEXT OF GLOBALIZATION

Mihaela Daniela MOCANU
The Bucharest University of Economic Studies, Bucharest
Romania
 

Communication has always represented an important point in the success of any project, regardless of its nature. Therefore, most experts today, turn their attention to find more efficient ways of communication between people. In this context and in the globalization context, virtual teams represent an opportunity for many companies. The purpose of this article is to present the basic aspects of a virtual team, the opportunities of working in a virtual team and some recommendations to streamline the work in such teams. ... 

6. ERP SYSTEMS – SOFTWARE SOLUTIONS FOR COMPANY’S MANAGEMENT

Sabina POPESCU
The Bucharest University of Economic Studies, Bucharest
Romania

 

The paper aims to outline some evaluation criteria of an ERP system as arguments of the benefits that it offers. At the same time it highlights a number of aspects to be considered when purchasing and implementing these systems, with issues of cost, time, personnel training and the advantages that a company can get. ... 

7. THE HISTORICAL CONDITIONS OF DEVELOPMENT OF SMALL INDUSTRY IN ROMANIA UNTIL THE BEGINNING OF THE 20TH CENTURY

Ion VOROVENCI
The Bucharest University of Economic Studies, Bucharest
Romania
 

The small industry in Romania developed under specific conditions determined by the geographical region and the influence of the neighboring empires: the Ottoman Empire, the Russian Empire and the Austrian Empire. Although at the beginning of the sixteenth century Hungary had been transformed into a Turkish Pashalic, Transylvania retained its autonomy, thus creating favorable conditions for the development of small industries which were organized in guilds. Neither in Moldova nor in Romania did the trade restrictions and dependence on the Ottoman monopoly not lead to the disappearance of the small industries. These experienced a new development under Austrian domination in the eighteenth century in Transylvania and, a century later, Moldavia and Wallachia emerged from the Ottoman domination. This process experienced three stages: dissolution of the Ottoman trade monopoly (1829), the Union between Wallachia and Moldavia in 1859 and the independence of the country achieved in 1877. After the guilds were abolished (1873), the small industry and the big industry, though hit by the Commercial Convention between Romania and Austria-Hungary in 1876 , succeed to develop in the last decades of the nineteenth century. ...