Volume 11, Issue 2, June 2021

1. IMPLICATION OF PRODUCT BRANDING ON CUSTOMER’S PATRONAGE IN THE NIGERIAN CONSUMER GOODS INDUSTRY

 

 

Matthew Adekunle Abioro

Department of Business Administration, Federal University of Agriculture, Abeokuta

Nigeria

Samuel Abimbola Odunlami

Department of Business Administration, Augustine University, Ilara Epe, Lagos State

Nigeria

DOI:https://doi.org/10.24818/beman/2021.11.2-01   

Product branding is said to be a veritable tool that can be adopted in achieving customer patronage in the highly competitive market. Hence, this study assesses the implication of product branding on customer’s patronage. The specific objectives of this study were to evaluate the effects of brand perception, service quality and customer relationship management on customer’s patronage. A survey research design was used for the study, with a structured questionnaire administered to collect data from the firms’ customers. The inferential statistical tool of regression analysis was adopted to analyze the formulated hypotheses. Findings revealed that brand perception has a significant effect on customer patronage (R2 = 0.308, P=0.000), it also shows a significant effect of service quality (R2 =0.623, P=0.000) on customer patronage, and a significant effect of customer relationship management (R2 = 0.585, P=0.000) on customer patronage. The study concluded that product branding if properly managed can influence customers patronage, and also having the ability to increase the customers base and profitability of the firm. It was therefore recommended that firms should give proper consideration to issues of customer relationship management; as well as enhancing the product service experience of customers so as to improve the perception of the brand in the mind of customers to foster brand loyalty.

2. ONLINE KNOWLEDGE SHARING BEHAVIOR THROUGH SOCIAL MEDIA AS A DRIVER FOR ONLINE SHOPPING BEHAVIOR DURING THE COVID-19 PANDEMIC

 

Yessy Artanti

Department of Management, Universitas Negeri Surabaya, Surabaya

Indonesia

Widyastuti Widyastuti

Department of Management, Universitas Negeri Surabaya, Surabaya

Indonesia

Monika Tiarawati

Department of Management, Universitas Negeri Surabaya, Surabaya

Indonesia

Agus Frianto

Department of Management, Universitas Negeri Surabaya, Surabaya

Indonesia

 

DOI: https://doi.org/10.24818/beman/2021.11.2-02 

Consumer behavior changes are reflected in purchasing decision making. In general, with this pandemic situation, consumers will be motivated to carefully consider each stage of the decision because of the health risks associated with Covid-19 transmission and social distancing rules. This study aims to empirically test the effect of social media marketing and trust on knowledge sharing and online shopping behavior. In this study, the researchers distributed online questionnaires to the respondents and analyzed it using Path analysis tools. The results of this study conclude that social media marketing and trust positively affect information sharing behavior while information sharing behavior also has a significant positive effect on online shopping behavior.

3. ORGANISATIONAL COMMITMENT AS INTERVENING VARIABLE ON THE EFFECT OF PSYCHOLOGICAL EMPOWERMENT ON ORGANISATIONAL CITIZENSHIP BEHAVIOUR

 

Heuk Yosef Fernando Coopertino

 STIE Malangkucecwara, Malang

Indonesia

Aryani Dwi Nita

 STIE Malangkucecwara, Malang

Indonesia

Munfaqiroh Siti

 STIE Malangkucecwara, Malang

Indonesia

 

DOI: https://doi.org/10.24818/beman/2021.11.2-03

The purpose of this research is to determine the causal relationship between organisational citizenship behaviour, organisational commitment, and psychological empowerment at the employees of Hartono Electronics Company Malang. The sample taken from the population is 89 people. Model testing was carried out by using Partial Least Square (PLS) analysis. Hypotheses testing used path analysis, r test, and t-test. The results proved that the relationship between organisational commitment, and psychological empowerment organisational citizenship behaviour towards employees had a positive significant effect. The Organisational Commitment is the intervening variable in the relationship between Psychological Empowerment on Organisational Citizenship Behaviour (OCB). The adjusted R square is 53.5% means that OCB is explained by organisational variables namely Psychological Empowerment and Organisational Commitment, and the rest may support by other variables.

4. DESCRIPTIVE ANALYSIS OF PERCEIVED CHANGE ACCEPTANCE AND CHANGE REJECTION IN BANKS IN NORTH CENTRAL NIGERIA
 

 

Danlami Joseph Aduku

Department of Business Administration, Kogi State University, Anyigba

Nigeria

Olanrewaju Makinde Hassan

Department of Business Administration, Kogi State University, Anyigba

Nigeria

Akeem Tunde Nafiu

Centre for Pre-degree and Diploma Studies, Kogi State University, Anyigba

Nigeria

 

DOI: https://doi.org/10.24818/beman/2021.11.2-04

This study aimed at analysing perceived change acceptance and change rejection in banks in North Central Nigeria. The study used review strategy and survey strategy. Staff of Systematic Important Banks (SIBs) was the object of interest. For the sample size, given the population for each state (Benue- 168 and Kogi- 202) in the North Central, Sallant and Dillman’s method was used to arrive at 189. Data were analysed using descriptive analytical techniques. Finding showed that employees’ change rejection factors such as perceived change outcomes and change methods are the strongest factors in Benue State while bank employees are likely to reject organizational change on the basis of change type or methods in Kogi State. Finding further showed that the attitude of employees towards change is the strongest factors influencing acceptance of organizational change in Benue State, and that change based on complexity is the strongest factors influencing acceptance of organizational change in banks in Kogi State. The study concluded that employees’ change resistance or rejection is subject to numerous factors. The study recommended that bank leaders should monitor change outcomes and change methods in Benue State, and that change type or methods should be given strong attention in Kogi State.

5. SUSTAINING GROCERY STOKVELS: THE DYNAMICS AND FACTORS THAT INFLUENCE THEIR ESTABLISHMENT

 

Mabika Shingirirayi

Cape Peninsula University of Technology, Cape Town 7535

South Africa

Tengeh K. Robertson

Cape Peninsula University of Technology, Cape Town 7535

South Africa

 

DOI: https://doi.org/10.24818/beman/2021.11.2-05

As many are effectively excluded from availing themselves of the services of financial institutions in the formal sector, they often form stokvels, an informal method of saving which is commonly practised in their home country. The research study was conducted to investigate the dynamics of Zimbabwean grocery stokvels in Cape Town and the factors which have encouraged their formation. A mixed-methods approach was adopted, and both quantitative and qualitative research methods were used to collect the data. The quantitative data was obtained through the administration of a survey questionnaire. In contrast, the qualitative data was obtained by conducting one-on-one semi-structured interviews with leaders of Zimbabwean grocery stokvels, their spouses, and members of their families who did not belong to their stokvels. The qualitative data was augmented through the taking of field notes during the interviews. The results indicate that Zimbabweans in Cape Town form grocery stokvels due to severe shortages of basic necessities in Zimbabwe. Their participation in stokvels enables them to accumulate funds to purchase the groceries which they need to sustain themselves and their families in the absence of assistance from financial institutions in the formal sector and also to assist their families and relatives in Zimbabwe to cope with their dire economic circumstances by sending groceries to them.

6. INVESTIGATING INHIBITING FACTORS AFFECTING MOOCS ADOPTION AMONG TEACHERS IN HIGHER EDUCATION INSTITUTIONS OF INDIA  

 

Priyanka Bhaskar

Doon Business School, Dehradun, Uttarakhand 

India

Amit Joshi

ICFAI Business School, ICFAI University, Dehradun, Uttarakhand

India

Padmalosani Dayalan 

University of Technology and Applied Sciences, Ibra 

Oman

 

DOI: https://doi.org/10.24818/beman/2021.11.2-06

Massive Open Online Courses (MOOCs) has the potential to eradicate the digital divide and endorse education globally among the learners in the education industry. Through MOOCs platforms, teachers can upgrade their knowledge skills and abilities in their respective fields. The present study aims to identify the inhibiting factors underlying the adoption of MOOCs by teachers employed in higher education institutions. The research has employed an Interpretative Phenomenological Analysis of qualitative research methodology. In this research, teachers from the identified Universities of Uttarakhand, India are selected as the respondent to investigate the factors affecting the adoption of MOOCs. Findings reveal that technological barriers, financial barriers, and lack of awareness act as inhibiting factors in adopting MOOCs by teachers of HEI. This study also contributes to the literature by assessing the factors influencing teachers’ intention to adopt Massive Open Online Courses for learning. Through this paper, the three stakeholders of MOOCs, that is teachers, HEI and MOOC provider are suggested measures that will enhance the support and acceptability of the online courses.

7. A REVIEW OF EUROPE’S TRANSITION FROM FOSSIL FUELS TO RENEWABLE ENERGY USING CIRCULAR ECONOMY PRINCIPLES  

 

Nicolae Pintilie

Bucharest University of Economic Studies, Bucharest

Romania

 

DOI: https://doi.org/10.24818/beman/2021.11.2-07

More and more public and private organizations are trying to integrate the concept of circular economy into their daily operations. Given the existing pressures related to climate change, there are various debates in the literature on how to reduce the impact, and one of these debates is the use of renewable energy to the detriment of fossil fuels. This paper aims to create an image of the link between circular economy and the transition from fossil fuels to renewable energy through specialized papers published between 2000 and 2020 and through statistics published by International Agencies such as Eurostat. In this way, this paper is based on the study and analysis of the updated databases regarding the mentioned indicators. Moreover, the paper also discusses different possibilities of circular economy use and how they can be integrated into the European body, with a positive effect on the society and environment. The study found that European Union energy supply is increasingly based on renewable resources, the use of fossil fuels being limited from one year to another. At the same time, even if in the last decades the European Union has been characterized by industrialization and urbanization, there can be seen a growing efficiency of the energy system in the conditions in which the GDP per capita had a fulminant growth of over 50%. Moving forward, one of the most interesting result of the paper is related to a massive concentration of works in the last two years of the period considered in the analysis. In other words, there is a great opportunity for more scientific research in the field. Despite this, researchers agree that the principles of the circular economy contribute to the conversion of the energy system, with positive effects on society, ensuring sustainability, productivity and efficient waste management. At the end, in order to support the energy transition, a number of institutions such as the European Investment Bank are supporting initiatives that aim to invest in objectives such as new technologies which could adopt circular economy. The paper also presents possible limits of the research, but also future directions of its development.