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Volume 14, Issue 4, December 2024
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1. THE EVOLUTION OF THE TOURIST SERVICES OFFER AT EUROPEAN LEVEL - A COMPARATIVE ANALYSIS OF URBAN/RURAL AREAS
Cezar-Petre SIMION
Bucharest University of Economic Studies, Bucharest
Romania
Mădălina MAZĂRE
Bucharest University of Economic Studies, Bucharest
Romania
Samar KAIS
Bucharest University of Economic Studies, Bucharest
Romania
Maria Magdalena SIMION
Bucharest University of Economic Studies, Bucharest
Romania
Silviu-Gabriel BACIU
Bucharest University of Economic Studies, Bucharest
Romania
DOI: https://doi.org/10.24818/beman/2024.14.4-01
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This paper explores the advancement of leisure facilities in the European countries through a comparative approach between urban and rural environments, placing the tourist interests at its core. Overtourism and interdisciplinarity of tourist services are explored, in order to assess the tourism trend in urban and rural regions over the years. Regarding methodology, authors used both qualitative methods for analyzing the relevant current literature from the field and quantitative methods for analyzing secondary data retrieved from Eurostat database. Pareto distribution analysis is the main tool used for reviewing collected data for a period of ten years, 2014-2023. Results show that the same countries are in a leading position in both areas, urban and rural, respectively France, Italy, Spain and Germany, prevailing the European tourism. Authors selected this topic due to the upward trend of tourism economy worldwide. This article can be relevant for students, scientific researchers, organizations and practitioners concerned with the subject, bringing alternative perspectives for analysis.
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2. THE IMPACT OF ENTREPRENEURIAL ACTIVITIES IN UNIVERSITIES ON THEIR REPUTATION
Cristina-Claudia PATRICHE
Dunarea de Jos University of Galati, Galati
Romania
Silviu-Florin RAȚĂ
Dunarea de Jos University of Galati, Galati
Romania
DOI: https://doi.org/10.24818/beman/2024.14.4-02
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This article analyzes how university entrepreneurial activities impact the reputation of the institution. Higher education has seen an increase in the number of entrepreneurial initiatives such as the creation of startup incubators, industry partnerships, innovation centers as well as the provision of various entrepreneurial education programs. The purpose of this article is to assess how these initiatives affect the public perception of universities as well as their reputation. In order to produce this article, an analytical methodology was used in order to examine data on research activities conducted at universities, student enrollment at these universities as well as university rankings. Strong entrepreneurial ecosystems and a higher university reputation are positively correlated, according to the findings, which also emphasize the importance of stronger links with industry players, higher visibility and improved student satisfaction. The research offers suggestions for developing an innovative entrepreneurial culture on campus and explores the strategic ramifications for universities looking to enhance their reputation by promoting entrepreneurial activities.
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3. THE DEVELOPMENT OF THE SME SECTOR IN THE EUROPEAN AND GLOBAL SPECTRUM
Matei-Ștefan NEDEF
Bucharest University of Economic Studies, Bucharest
Romania
DOI:
https://doi.org/10.24818/beman/2024.14.4-03
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Small and Medium-sized Enterprises (SMEs) have a key role in shaping the business environment both at national and global levels, being at the core of the corporate and organizational ecosystem. This paper outlines the SMEs roadmap to becoming a benchmark in the national, European and global economy. It analysis how SMEs have developed in response to the volatile economic conditions, technological advancements and unpredictable regulatory changes. By assessing their impact on national economies and their alignment to the global market trends, the paper highlights the key factors contributing to SMEs success, including competitiveness, resilience, and sustainability.
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4. THE RELATIONSHIP BETWEEN AI AND LABOR PRODUCTIVITY - MYTH OR REALITY
Ana-Maria ȚUCA
Ștefan cel Mare University of Suceava, Suceava
Romania
Gabriela PRELIPCEAN
Ștefan cel Mare University of Suceava, Suceava
Romania
DOI:
https://doi.org/10.24818/beman/2024.14.4-04
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Artificial intelligence (AI) is one of the latest technologies to raise the interest of mainstream media, world leaders and investors. In certain scenarios, AI is expected to augment human capabilities and, therefore, profoundly change macroeconomic labor productivity. Such a change would be greatly welcomed, considering that labor productivity in advanced economies has registered sluggish growth for many years. Despite these expectations, the reality remains disappointing. Even with continuous AI breakthroughs, labor productivity growth in the US, where world’s leading AI companies operate, has remained lower in the period 2019-2024 than in the period 1990-2007. In essence, the relationship between AI and labor productivity is not yet visible in macroeconomic statistics. Consequently, we tried to find evidence in scientific literature. We performed a bibliometric analysis, employing two scientific databases: Scopus and Web of Science. Our main goal was to determine the number of scientific publications which established a clear relationship between AI and labor productivity, be it on a macroeconomic level or on a firm level. Our results showed that not many researchers investigated the link between AI and labor productivity. In this study, we provided statistics per authors, journals and countries. We also provided an overview per content and epistemological orientation, to describe the research status in this field.
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5. AN EXPLORATORY INVESTIGATION OF CUSTOMER SATISFACTION IN MOBILE COMMUNICATIONS: EVIDENCE FROM ROMANIA
Alina-Elena ANCU
National University of Science and Technology POLITEHNICA of Bucharest, Bucharest
Romania
Gheorghe MILITARU
National University of Science and Technology POLITEHNICA of Bucharest, Bucharest
Romania
Cristina-Elena UNGUREANU
National University of Science and Technology POLITEHNICA of Bucharest, Bucharest
Romania
DOI:
https://doi.org/10.24818/beman/2024.14.4-05
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Due to the technological evolution, telecom companies play a critical role of the entire economy with the importance of the provided services, that are inseparable of the daily activities in a business scope but in the same time for the daily life of the population. Being a dynamic and a competitive market, the customer satisfaction for the service provide is crucial for every telecom provider because the investment and continuously understanding the customer feelings and experiences because only in this way every telecom operator can deliver to their customers the expected services. This study will complete the literature that are focused on the customer satisfaction on mobile communications through the applied research model, the presentation of the theoretical concepts as customer satisfaction, mobile technologies including 5G, quality of service in telecommunication, network quality, information security, customer support and information quality. The research method was chosen a quantitative one as a questionnaire, there were formulated six hypotheses based on the dimensions chosen and were validated using one of the statistical tools as SPSS.
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6. ROMANIA'S JOB MARKET: TRENDS IN JOB OPPORTUNITIES, EDUCATIONAL REQUIREMENTS AND INDUSTRY NEEDS
Andrei ZEGREAN
Bucharest University of Economic Studies, Bucharest
Romania
Mădălina VRABIE
Bucharest University of Economic Studies, Bucharest
Romania
DOI:
https://doi.org/10.24818/beman/2024.14.4-06
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The supply of labor is the primary asset of the economy and the ability to adjust to the challenges of advancing technologies. This study looked into 9,768 job postings for 29,000 open positions in 3,451 companies. The results reveal that the sectoral distribution of job opportunities is headed by Retail & Commerce, with 27.13% of all open positions, underpinning the consumer-driven economy of Romania. The analysis reveals a relatively low level of part-time and project-based open positions and internships, which are even less so, signifying a low requirement for alternative employment structures. More interestingly, educational requirements represent a wide spectrum of opportunities for candidates with varied qualifications. Graduates represent 45.48% of open positions, underlining the demand for higher education in technical and professional areas. However, students have a fair share of accessible opportunities, at 27.85%, and 54.89% for candidates with no qualifications, reflecting the reality that many industries will value experience and on-site learning more than formal qualification.
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7. BOOK REVIEW: MARIO VARGAS LLOSA DIALOGUES WITH GABRIEL LIICEANU: FACES OF EVIL IN TODAY’S WORLD & FICTION AS A VITAL NECESSITY
Ana SCALCĂU
Liceul Teoretic Recaș, Recaş
Romania
DOI:
https://doi.org/10.24818/beman/2024.14.4-07
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The latest volume published by Humanitas in October 2024 and translated by Ileana Scipione and Olivia Petrescu contains two dialogues between Mario Vargas Llosa and Gabriel Liiceanu: “Faces of Evil in Today’s World” (which began at Romexpo on September 20th 2005 and continued a day later at the press conference organised by the Cervantes Institute in Bucharest and the Romanian Cultural Institute) and “Fiction as a Vital Necessity” (which took place at the Babeș–Bolyai University in Cluj on May 21st 2013).
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Other ASE journals
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