1. IMPLICATION OF PRODUCT BRANDING ON CUSTOMER’S PATRONAGE IN THE NIGERIAN CONSUMER GOODS INDUSTRY
Matthew Adekunle ABIORO
Federal University of Agriculture, Abeokuta, Nigeria
Samuel Abimbola ODUNLAMI
Augustine University, Ilara Epe, Nigeria
DOI: https://doi.org/10.24818/beman/2021.11.2-01
Yessy ARTANTI
Universitas Negeri Surabaya, Surabaya, Indonesia
Widyastuti WIDYASTUTI
Universitas Negeri Surabaya, Surabaya, Indonesia
Monika TIARAWATI
Universitas Negeri Surabaya, Surabaya, Indonesia
Agus FRIANTO
Universitas Negeri Surabaya, Surabaya, Indonesia
DOI: https://doi.org/10.24818/beman/2021.11.2-02
Heuk YOSEF FERNANDO COOPERTINO
STIE Malangkucecwara, Malang, Indonesia
Aryani DWI NITA
STIE Malangkucecwara, Malang, Indonesia
Munfaqiroh SITI
STIE Malangkucecwara, Malang, Indonesia
DOI: https://doi.org/10.24818/beman/2021.11.2-03
Danlami Joseph ADUKU
Kogi State University, Anyigba, Nigeria
Olanrewaju Makinde HASSAN
Kogi State University, Anyigba, Nigeria
Akeem Tunde NAFIU
Kogi State University, Anyigba, Nigeria
DOI: https://doi.org/10.24818/beman/2021.11.2-04
5. SUSTAINING GROCERY STOKVELS: THE DYNAMICS AND FACTORS THAT INFLUENCE THEIR ESTABLISHMENT
Mabika SHINGIRIRAYI
Cape Peninsula University of Technology, Cape Town 7535, South Africa
Tengeh K. ROBERTSON
Cape Peninsula University of Technology, Cape Town 7535, South Africa
DOI: https://doi.org/10.24818/beman/2021.11.2-05
Priyanka BHASKAR
Doon Business School, Dehradun, Uttarakhand, India
Amit JOSHI
ICFAI University, Dehradun, Uttarakhand, India
Padmalosani DAYALAN
University of Technology and Applied Sciences, Ibra, Oman
DOI: https://doi.org/10.24818/beman/2021.11.2-06
Nicolae PINTILIE
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.24818/beman/2021.11.2-07